I absolutely loved undertaking Principles of Marketing as a first year and achieved a H1 with these notes! They are very handy as a general reference through the semester, for assignments and of course for exam revision. They include notes & examples from the weekly textbook readings, lecture and in-class tutorials.

• The Market Oriented Firm
• Relationship Marketing & Customer Loyalty
• Consumer Behaviour
• Segmentation & Positioning
• Product Management
• Marketing Communications
• Pricing
• Channel Management
• Services Marketing
• Marketing Ethics

NOTE: Non-examinable topics may change yearly, these notes reflect the examinable content for Semester 2, 2017.

All the best for your preparations! Hopefully you will enjoy the subject as much as I did! :)


Semester 2, 2017

28 pages

8,266 words


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