Description

I absolutely loved undertaking Advertising & Promotions in 2019 and achieved a H1 with these notes. They contain all the examinable topics for the exam when I undertook the subject and are also great as reference throughout the semester.

☆ TOPICS COVERED ☆
Lecture 1: The Changing Advertising Landscape – Introduction to Integrated Marketing Communications (IMC)
Lecture 2: Social, Ethical & Regulatory Issues of IMC
Lecture 3: The Communications Process I
Elements in the Communications Process & Semiotics
Lecture 4: The Communications Process II
The Foote, Cone & Belding (FCB) Grid & The Elaboration Likelihood Model (ELM) of Persuasion
Lecture 6: Influencing Consumer Behaviour: The Consumer Processing ‘hierarchy of effects’ Model (CPM)
Lecture 8: Strategy II – Planning for IMC and Segmentation
Lecture 9: Strategy III – Persuasion Tactics
Lecture 12: Creative Strategies I
Lecture 13: Creative Strategies II
Lecture 15: Using data and automation to optimise Customer Experience throughout the Customer Lifecycle
Lecture 16: IMC Mix – Traditional media
Lecture 17: Measuring the Effectiveness of the IMC Program
Lecture 18: Social, Digital & Interactive Media
Lecture 19: Public Relations, Publicity & Corporate Advertising Strategies
Lecture 20: Sales Promotion
Lecture 21: ISOBAR

NOTE: Lecture 5, 7, 10, 11, 14, 19 is not included as they were not examinable. Non-examinable topics change yearly, these notes reflect the examinable content for Semester 2, 2019.


UniMelb

Semester 2, 2019


26 pages

8,833 words

$29.00

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