These notes are a comprehensive summary of the unit 'Marketing theory and Practice' (MKF1120).

They have been created through taking key points from the readings provided and tutorial materials in an easy to read format, with all of the key topics and points you need to know from the course. These Notes helped me to achieve a HD score of 90 so I highly recommend them!


Semester 1, 2017

25 pages

3,183 words


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