UniMelb

Semester 2, 2018


COMPLETE Neuromarketing Notes

6 pages

10,000 words

$29.00

Description

COMPLETE IHRM NOTES!

Detailed but summarized!

Lecture 1: Introduction to Neuromarketing
Lecture 2A: Core ‘Neuro' Concepts
Lecture 2B: Perception 1: Smell and Taste
Lecture 3: Consumer Perception II: Touch (somatosensory) & Sound (auditory) Lecture 4: Consumer Perception 3: Visual Perception & Attention
Lecture 5: Emotions
Lecture 6: Learning and Memory
Lecture 7: Neuroimaging in Business (Measurement and Ethics) Lecture 8: Psychophysiological Methods (Measurement and Ethics) Lecture 9: Value & Decisions 1 (Measurement and Ethics)
Lecture 10: Value & Decisions 2
Lecture 11: Neuromarketing Ethics