Semester 2, 2018


50 pages

10,105 words




Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered only for mid term examination (W1 - W4).

As marketing senior subjects require more depth and knowledge, I have read the whole textbook and went all the lectures and tutorials, and combined them all in this note in a simple and clear manner. A lot of diagrams and examples included to help you understand various marketing terms. It manages all the important parts in the textbook so you don't necessarily need to purchase or read the textbook separately.

I can pretty much assure you that you will never regret the purchase and can also easily get HD with this note ;)

The content of the notes are as follows:
W1 Introduction to Consumer Behaviour
W2 Decision Process 1
W3 Decision Process 2
W4 Decision Process 3

If you are satisfied with this note, please consider the purchase of the note covering W5-W13 (final exam prep) uploaded.