USYD

Semester 1, 2018


MKTG1001 FINAL EXAM PREP NOTE W7-W13 [HD]

58 pages

11,083 words

$39.00

8

Description

Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered only for final examination (W7 - W13).

As marketing subject requires more depth and knowledge, I have read the whole textbook and went all the lectures and tutorials, and combined them all in this note. A lot of diagrams, examples and screenshots included to help you understand various marketing terms. It manages all the important parts in the textbook so you don't necessarily need to purchase or read the textbook separately.

I can pretty much assure you that you will never regret the purchase and can also easily get HD with this note ;)

The contents of the notes are as follows (midterm afterwards):
W8 The Marketing Mix
Products, services and brands
W9 New Product Development & Pricing Srategies
W10 Promotion Mix: advertising and public relations
W11 Promotion Mix: personal selling and sales promotion
W12 Direct and digital Marketing
W13 Placement Strategies

Author

Lydia

Campus

USYD, Camperdown/Darlington

Member since

February 2016