Semester 1, 2018

Refined exam notes

19 pages

4,354 words




Often at the end of semester, we have notes that are very lengthy and it overwhelms us when we see how much there is we need to learn before exams.

So, these are my concise, refined notes that I learnt for my exam, which were also useful for in-semester assessments - which lead me to a HD :) hopefully they can help you too

Contents include:
Understanding consumer behaviour
Factors influencing consumers and consumer diversity
Motivation/ability/opportunity (mao), Exposure/Attention/Perception/Comprehension
Memory and knowledge
Problem recognition and information search
Judgements and decision making
Post decision making process
Social responsibility