Macq.

Semester 1, 2014


Brilliant MKTG202 Notes - helped me earn the Department of Marketing and Management Award!

25 pages

4,867 words

$39.00

32

Description

These are my detailed, easy-to-understand notes for MKTG202.

They helped me get a HD, as well as the Department of Marketing and Management Award in 2014!

Covers the entire course, including:
- The research process
- Exploratory and qualitative analysis
- Survey research techniques
- Survey methods
- Experimental research
- Test marketing
- Questionnaire design
- Sampling
- Editing and coding data
- Data analysis (testing for differences and correlations between data)
- Interpreting data tables (ANOVA, Chi-Square, etc)

Author

Emma

Campus

MU, Perth

Member since

February 2013