Semester 1, 2018

Semester Content and Notes

33 pages

8,754 words



These are comprehensive notes of each concept in this unit:

- Definition/Overview of Consumer Behaviour
- Social Influences
- Psychographics
- Motivation, Ability, Opportunity
- Exposure, Attention, Perception, Comprehension
- Memory and Knowledge
- Attitudes: High v Low Effort
- Consumer Decision-Making Process
- Contemporary Issues in Consumer Behaviour

Presented in the order of weeks learned, these notes include tables and diagrams that will hopefully aid your understanding of the concepts.They are good to memorise because in this exam, being able to draw the diagram can be enough! These notes also include examples and further explanations, and provide a wider scope for each idea, should you be confused. Happy studying!




Monash, Clayton

Member since

February 2017