UWA

Semester 1, 2018


MKTG1203: Introduction to Marketing, Study Notes

20 pages

5,917 words

$34.00

2

Description

Topics include:
- Overview of Marketing
- Digital Marketing
- Marketing, Ethics, Sustainability, and C.S.R
- Analysing the Marketing Environment
- Consumer Behaviour
- Segmentation, Targeting, and Positioning
- Marketing Research
- Product and Branding Decisions
- Services: The Intangible Product
- Pricing Concepts for Establishing Value
- Integrated Marketing Communications, Advertising, and P.R

Author

Sheridan

Campus

UWA, Crawley

Member since

February 2017