Deakin

Semester 2, 2017


HD comprehensive marketing summaries

92 pages

33,377 words

$34.00

2

Description

Detailed marketing summaries covering all topics.
Topics covered:
- What is marketing?
- Planning, Strategy, and the Marketing Environment
- Segmentation, Targeting, Positioning
- Marketing Research
- Consumer behaviour
- Product
- Price
- Place
- Promotion
- Sustainable marketing

Author

Brody

Campus

Deakin, Geelong Waterfront

Member since

January 2017