Semester 1, 2016

Marketing Communication Revision

30 pages

4,777 words



The note is a summary of 11 topics that would be covered in the course. The topics being included are: Communication Challenges, Facilitating the Successful of New Brands, Targeting & Positioning, Effective and Creative Ads Messages, Message Appeals and Endorsers, Ads Media: Planning & analysis, Traditional Ads Medium, Digital Ads Channels, Other Ads Media, Sales Promotion and Role of Trade Promotions, Sampling and Coupon, Premiums and Other Promotions, MRP (Marketing-Oriented Public Relation) and WOM (Word of mouth) Management, Signage and Point of Purchase Communications, Ethics & regulations.
The note has been arranged in a structural way so viewers could easily understand the contents and review the course much more efficiently.




RMIT, Melbourne City

Member since

February 2017

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