MGSM

Semester 1, 2017


summary of the book

30 pages

56,087 words

$34.00

Description

Strategic Management. Competitiveness and Globalization. Concepts and Cases
H. Volberda, R. Morgan, P. Reinmoller, R. Ireland, R. Hoskisson
Cengage Learning, 2011

Contains:
Defining Marketing For The New Realities
Developing Marketing Strategies And Plans
Collecting Information And Forecasting Demand
Conducting Marketing Research
Creating Long-Term Loyalty Relationships
Analyzing Consumer Markets
Identifying Market Segments And Targets
Crafting The Brand Positioning
Creating Brand Equity
Setting Product Strategy
Introducing New Market Offerings
Developing Pricing Strategies And Programs
Designing And Managing Integrated Marketing Channels
Managing Retailing, Wholesaling, And Logistics
Managing Mass Communications: Advertising, Sales Promotions, Events And Experiences, And Public Relations
Managing Digital Communications: Online, Social Media, And Mobile
Managing Personal Communications: Direct And Database Marketing And Personal Selling
Managing A Holistic Marketing Organization For The Long Run

Author

Sara

Campus

MGSM, MGSM

Member since

January 2018