Semester 2, 2017

COMPLETE Digital Marketing (Internet Marketing) lecture notes (SEM 2 2017)

51 pages

13,108 words




Get ready for exams with these comprehensive set of notes! The exam tests on high level of detail so learning definitions and key theory is crucial.

I also include some of the readings provided + examples in these notes so you can memorize a few points for each topic.

Good luck!

Lecture 1: Introduction to Internet Marketing
Lecture 2: Strategy
Lecture 3: Web analytics
Lecture 4: SEO
Lecture 5: Search Engine Marketing
Lecture 6: Web design
Lecture 7: Viral Marketing
Lecture 9: Digital marketing measurement
Lecture 10: Social media
Lecture 11: Mobile/email marketing