Semester 2, 2014

Fundamentals of Marketing. To the point Subject Summary. Full color.

8 pages

1,250 words




All you need to know about the basic of marketing.

This note is perfect for visual learners. Full color, with diagrams, tables, some part are colour coded.
While the note is taken on S22014, the knowledge itself are timeless and transferrable.

Very proud of this subject summary, I still refer back to it to remind myself.

Divided into 8 sections:
1. Understanding the concept of Marketing
2. marketing Strategy & Environment
3. Consumer Behaviour & Global Markets
4. Marketing Research & Segmentation
5. Products & Branding
6. Pricing & Distribution
7. Integrated Marketing Communication & Ethics
8. Customer Engagement




Adelaide, North Terrace

Member since

July 2014