UniMelb

Semester 2, 2016


Principles of Marketing Exam Notes

23 pages

7,787 words

$29.00

5

Description

Thorough, detailed and easy to understand/read notes on examinable topics:
1. Market-oriented firm
2. Value creation
3. Relationship marketing
4. Customer loyalty
5. Consumer behaviour
6. Market segmentation & targeting
7. Positioning & branding
8. Product life-cycle
9. Product development
10. Promotion
11. Pricing
12. Place
13. Services marketing
14. Marketing ethics

Author

Kira

Campus

UniMelb, Parkville

Member since

March 2016