Semester 1, 2017

MKF1120 Marketing Theory and Practice HD notes

48 pages

8,230 words




Hi, these are my comprehensive notes that I created and used to obtain a score of 90 for MKF1120!

These notes are highly organised, concise and easy to read, which provides an effective way to study marketing whilst still exploring the content on an enriching level. Through the assistance of textbook material, lecture content and academic readings, my notes have created the perfect platform for you to understand the basic marketing information.

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