Macq.

Semester 1, 2017


Excellent High Distinction MKTG308 Summary Notes Week 1-12

56 pages

22,840 words

$29.00

4

Description

Comprehensive MKTG308 notes created for you to succeed. Notes are made using the lecture notes + required textbook. Key terms are in bold and explained clearly.

These notes include the following chapters:

Ch 1 - Introduction
Ch 2 - Understanding Relationships part 1 & 2
Ch 3 - Customer Acquisition
Ch 4 - Retention & Development
Ch 5 - Customer Portfolio Management
Ch 6 - Delivering Customer Experienced Value
Ch 7 - Managing Customer Experience
Ch 8 - Sales Force Automation
Ch 9 - Marketing Automation
Ch 10 - Service Automation
Ch 11 - Developing Customer-Related Databases
Ch 12 - Using Customer- Related Data
Ch 13 - Planning to Succeed
Ch 14 - Implementing CRM