Macq.

Semester 1, 2017


Excellent High Distinction MKTG209 Summary Notes Week 1-12

45 pages

12,013 words

$34.00

13

Description

These concise notes will excel you in MKTG209, written in a concise format and to the point.

It includes the following weeks:

Week 1 - Introduction
Week 2 - Economic & Financial Environment
Week 3 - Sustainability
Week 4 - Political & Legal Environment
Week 5 - Cultural Environment
Week 6 - Consumer Behaviour, Market Research & Segmentation
Week 7 - Market Entry
Week 8 - Developing New Goods & Services for International Markets
Week 9 - Marketing Goods & Services in the Global Market
Week 10 - International Marketing & Communications
Week 11 - Distribution & Logistics
Week 12 - Pricing in International Markets