QUT

Semester 1, 2017


BSB126 - Marketing Exam Preparation Notes

32 pages

7,629 words

$29.00

4

Description

BSB126: Marketing Final Exam Preparation Notes.
Covers subjects:
- Digital Marketing
- Consumer Behaviour
- Segmentation, Targeting, and Positioning.
- Market Research
- Product and Branding
- Developing New Products
- Services
- Pricing
- Supply Chain, Channel Management, and Retail
- Integrated Marketing Communication (IMA, Advertising, and PR.

Author

Ruaa

Campus

QUT, Gardens Point

Member since

March 2017