Principles of Marketing Full Course Notes (H1)

Description

Highly detailed and comprehensive Marketing Notes that covers all examinable material over the 12-week course. The lecture slides in Principles of Marketing are typically thin as the lecturer communicates the theory and relevant examples orally. Throughout the semester I've rewatched all lectures to ensure all relevant marketing theories and examples have been incorporated into this set of notes. I have also included all necessary diagrams, tutorial work, textbook and website information that supplement the lecture theory. I was able to receive an H1 studying solely on these notes.