WSU

Semester 2, 2016


Enterprise Innovation and Markets Revision Notes

31 pages

9,942 words

$44.00

14

Description

These are the following chapters used in the final exam.

Chapter 2 - Creativity
Chapter 4 - Identifying customers
Chapter 5 - The Marketing mix
Chapter 7 - Competitive strategy and decision making
Chapter 8 - Market Structures
Chapter 9 - Entrepreneurs
Chapter 10 - The entrepreneurial process
Chapter 11 – Starting an enterprise