Strategic Brand Management

Kevin Lane Keller

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mktg311 semester summary for exam

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Summary notes for semester for final exam based on lecture, tutee and textbook notes

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Distinction level brand management notes

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MKTG311

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Summary of combined class notes and textbook notes, as well as extra sources provided in the course.

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Comprehensive MKTG311 Brand Management Unit Notes

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These notes thoroughly cover all weeks of Brand Management, summarising each week of content clearly...

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Excellent MKTG311 Brand Mgmt Notes - Received Distinction

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MKTG 311: Brand Management Notes

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Detailed notes summarised from the required weekly readings in the prescribed textbook.

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MKTG311 Notes

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Comprehensive MKTG311 notes based on the prescribed textbook (Strategic Brand Management). Includes...

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Final Exam Notes

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Whole course review of notes used for final exam

60 pages, 6693 words

MKTG 311 Final Exam Notes

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Comprehensive notes based on all MKTG 311 lectures throughout the semester and corresponding dot poi...

44 pages, 20156 words

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