Strategic Brand Management

Kevin Lane Keller

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mktg311 semester summary for exam

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Summary notes for semester for final exam based on lecture, tutee and textbook notes

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Distinction level brand management notes

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These notes are comprehensive, and cover the entire 311 course. I recieved a distinction using these...

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Summary of combined class notes and textbook notes, as well as extra sources provided in the course.

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Comprehensive MKTG311 Brand Management Unit Notes

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These notes thoroughly cover all weeks of Brand Management, summarising each week of content clearly...

41 pages, 5447 words

Excellent MKTG311 Brand Mgmt Notes - Received Distinction

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Neat and concise summary of MKTG311 Brand Management content. Includes diagrams, images and easy to...

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MKTG 311: Brand Management Notes

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Detailed notes summarised from the required weekly readings in the prescribed textbook.

44 pages, 20371 words

MKTG311 Notes

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Comprehensive MKTG311 notes based on the prescribed textbook (Strategic Brand Management). Includes...

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Final Exam Notes

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Whole course review of notes used for final exam

60 pages, 6693 words

MKTG 311 Final Exam Notes

Written by Cecilia

Comprehensive notes based on all MKTG 311 lectures throughout the semester and corresponding dot poi...

44 pages, 20156 words


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