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MKTG 208 Case Readings and Lecture Notes

Written by Cecilia

Comprehensive notes based on all weekly case readings and corresponding MKTG 208 lectures throughout...

16 pages, 5417 words


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Quite a enjoyable unit, Make sure to do the weekly case studies as they make up most of the internal marks, the final trade show is also a really enjoyable experience! Not a difficult unit

Anonymous, Semester 2, 2017

The case studies are long and worth 75% all up so don't do them last minute. Pay particular attention to the last 10-20 minutes of the lecture when Scott summarises as this will help your post work.

Anonymous, Semester 1, 2015