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Principles of Microeconomics: COVID-19 Update Paperback – 2 July 2021
Purchase options and add-ons
- ISBN-100393872300
- ISBN-13978-0393872309
- Edition3rd
- Publisher*Norton agency titles
- Publication date2 July 2021
- LanguageEnglish
- Dimensions20.32 x 2.29 x 25.65 cm
- Print length704 pages
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Product description
About the Author
Dirk Mateer is a senior lecturer at the University of Texas at Austin, and an award-winning instructor. He has been featured in the Great Teachers in Economics series and he was also the inaugural winner of the Economic Communicator Contest sponsored by the Association of Private Enterprise Education. Previously, while he was at Penn State, he received the George W. Atherton Award, the university’s highest teaching award, and was voted the best overall teacher in the Smeal College of Business by the readers of Critique Magazine. Then, at the University of Arizona, he received the best large class lecture award in the Eller College of Management. He also founded the Journal of Economics Teaching in 2015 in order to create a peer-reviewed journal dedicated to innovative instruction in economics. He is also the author of Economics in the Movies (Cengage, 2014).
Lee Coppock is a professor and undergraduate director in the Department of Economics at the University of Virginia, where he has taught more than 15,000 students principles of macroeconomics. He has received several teaching awards, including the 2017 Kenneth G. Elzinga Distinguished teaching Award from the Southern Economics Association, and the 2018 UVA Alumni Distinguised Professor Award. Before teaching at UVA, Professor Coppock taught for nine years at Hillsdale College, where he honed his skills in small classes of 10–15 students, giving him an understanding of each student’s point of view. Now teaching more than 1,000 students in a class, he applies what he learned in those small classes through participation, captivating imagery, and relevant stories that draw students' attention.
Product details
- Publisher : *Norton agency titles; 3rd edition (2 July 2021)
- Language : English
- Paperback : 704 pages
- ISBN-10 : 0393872300
- ISBN-13 : 978-0393872309
- Dimensions : 20.32 x 2.29 x 25.65 cm
- Best Sellers Rank: 456,352 in Books (See Top 100 in Books)
- 59 in Microeconomics Textbooks
- 55,379 in Business & Economics
- Customer Reviews:
About the author

I’m Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Virginia. I’m blessed to teach and research the subject I love with tremendous students and to live with my wife Krista and our children in one of the very best cities in America.
Before teaching at UVA, I earned my Ph.D. at George Mason University and then taught for nine years at Hillsdale College, a great small liberal arts college in Michigan. I learned to teach there, with small classes of 10-15 students. This gave me a better understanding of the student’s point of view. Even though I now teach more than 1,000 students in my macro principles classes, I try to remember what I learned from my days at Hillsdale and apply it to the larger groups.
Teaching large groups presents greater risks and greater rewards. When I teach, I try to engage students and let them participate in the lecture. This is now more possible in big classes with clickers. In addition, I often ask for volunteers from the class to bring up front for an illustration. When students see one of their peers up front, they always pay close attention.
Economics was my first class as an undergraduate and I fell in love with it almost immediately. Because economics is about human behavior, people are naturally drawn to it, especially when it is well-taught. This makes teaching economics more rewarding. Students enjoy learning about behavioral choices, jobs, incomes, economic growth, trade and recessions.
I have co-written the textbooks for Principles of Economics with Dirk Matter (Econ Professor at the University of Arizona). Dirk and I both wanted to write a book that really speaks to students and gives economics the platform it deserves. Economic behavior, policies, and outcomes are all around us. Showing these examples to students brings the ideas to life. Our textbooks are an attempt to do just that.
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