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Marketing Hardcover – 12 February 2016

by Roger A. Kerin (Author), Steven W. Hartley (Author)
4.4 out of 5 stars 245 ratings
Edition: 13th
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Marketing 13e is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty―from professors who want a solid, comprehensive textbook and a few key supplements, to those seeking a top-notch integrated digital program to assist with large sections and management of multiple adjuncts. Marketing's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach, which is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs―through cases, exercises, and testimonials― that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking rigorous and balanced coverage of traditional and contemporary concepts.
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  1. ISBN-10
    1259573540
  2. ISBN-13
    978-1259573545
  3. Edition
    13th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    12 February 2016
  6. Language
    English
  7. Dimensions
    22.86 x 3.05 x 25.91 cm
  8. Print length
    768 pages
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Product description

About the Author

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor’s degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education
  • Publication date ‏ : ‎ 12 February 2016
  • Edition ‏ : ‎ 13th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 768 pages
  • ISBN-10 ‏ : ‎ 1259573540
  • ISBN-13 ‏ : ‎ 978-1259573545
  • Item weight ‏ : ‎ 1.63 kg
  • Dimensions ‏ : ‎ 22.86 x 3.05 x 25.91 cm
  • Customer Reviews:
    4.4 out of 5 stars 245 ratings

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Roger A. Kerin

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  • Antonio Lázaro Morales
    5.0 out of 5 stars Imprescindible
    Reviewed in Spain on 7 March 2019
    Verified Purchase
    Junto con el libro Fundamentos de Marketing de Kotler, es de lo mejor para adentrarse en el emocionante mundo del marketing. Bien estructurado, páginas a color, ameno de leer, resumen, relación de cuestiones y casos al final de capítulo para reforzar conocimientos, abundantes esquemas, etc.
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  • Johnson
    5.0 out of 5 stars Super Book Deal
    Reviewed in the United States on 1 March 2025
    Verified Purchase
    This book is in excellent shape and a great deal. This book costs $188 used at the campus bookstore. And it is like the good old days on Amazon booksellers, less than $15 for this book. The book is crisp and clean with nice edges.
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    Johnson
    5.0 out of 5 stars
    Super Book Deal

    Reviewed in the United States on 1 March 2025
    This book is in excellent shape and a great deal. This book costs $188 used at the campus bookstore. And it is like the good old days on Amazon booksellers, less than $15 for this book. The book is crisp and clean with nice edges.
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  • Lizza Penagar
    5.0 out of 5 stars Buen articulo
    Reviewed in Mexico on 15 September 2023
    Verified Purchase
    Buen libro y de utilidad en carrera de mercadotecnia.
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  • Joy Hingston
    5.0 out of 5 stars Strategic marketing tool
    Reviewed in the United States on 15 January 2020
    Verified Purchase
    Loved this book. Really helped explain all the concepts.
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  • Tona Oviedo
    5.0 out of 5 stars Gran libro
    Reviewed in Mexico on 31 July 2023
    Verified Purchase
    Excelente promoción
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