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Making Radio: A practical guide to working in radio in the digital age Paperback – 1 March 2011

by Steve Ahern (Author)
4.0 out of 5 stars 2 ratings
Edition: 3rd
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Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology.

Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints.

With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.

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  1. ISBN-10
    1742372074
  2. ISBN-13
    978-1742372075
  3. Edition
    3rd
  4. Publisher
    Routledge
  5. Publication date
    1 March 2011
  6. Language
    English
  7. Dimensions
    15.24 x 2.79 x 22.86 cm
  8. Print length
    384 pages
Next slide of product details

Product description

Review

'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' - Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong

'a very useful hands-on guide to radio production in Australia' - Gail Phillips, Associate Professor of Journalism, Murdoch University

'Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.' - Kim Becherand, AFTRS Radio Division

Review

'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' - Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong

'a very useful hands-on guide to radio production in Australia' - Gail Phillips, Associate Professor of Journalism, Murdoch University

'Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.' - Kim Becherand, AFTRS Radio Division

Product details

  • Publisher ‏ : ‎ Routledge
  • Publication date ‏ : ‎ 1 March 2011
  • Edition ‏ : ‎ 3rd
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 1742372074
  • ISBN-13 ‏ : ‎ 978-1742372075
  • Item weight ‏ : ‎ 703 g
  • Dimensions ‏ : ‎ 15.24 x 2.79 x 22.86 cm
  • Customer Reviews:
    4.0 out of 5 stars 2 ratings

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Steve Ahern

Steve Ahern

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  • Pete the Wino
    5.0 out of 5 stars Information Plus!
    Reviewed in the United States on 15 June 2012
    Verified Purchase
    This is a 'must read' for anyone wanting to get into, or become proficient, in radio. It's chockers with useful information and tips for both beginners and professionals. Steve Ahern has nailed it with this great book. Worth every cent!
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  • Amazon Customer
    3.0 out of 5 stars Informative
    Reviewed in Canada on 18 March 2013
    Format: PaperbackVerified Purchase
    I found the opening chapters that recounts the history of Australian radio through to their implementation of DAB+ useful and informative. It would have been great if that content were expanded upon in a separate book.
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