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Media Audiences: Effects, Users, Institutions, and Power Paperback – 23 October 2012

by John L. Sullivan (Author)
5.0 out of 5 stars 2 ratings
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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet.

Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

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  1. Print length
    280 pages
  2. Language
    English
  3. Publisher
    SAGE Publications Inc
  4. Publication date
    23 October 2012
  5. Dimensions
    18.75 x 1.63 x 23.19 cm
  6. ISBN-10
    9781412970426
  7. ISBN-13
    978-1412970426
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Media Audiences: Effects, Users, Institutions, and Power
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About the Author

John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown, PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivan's research explores the links between media industries and systems of social and economic power. More specifically, he focuses on audience constructions within media organizations, the implementation of U.S. media policies, and the political economy of cultural production. Recently, Dr. Sullivan has begun a longer-term project to study the political economy of free, open source software (F/OSS) movements.

Product details

  • ASIN ‏ : ‎ 1412970423
  • Publisher ‏ : ‎ SAGE Publications Inc (23 October 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 280 pages
  • ISBN-10 ‏ : ‎ 9781412970426
  • ISBN-13 ‏ : ‎ 978-1412970426
  • Dimensions ‏ : ‎ 18.75 x 1.63 x 23.19 cm
  • Customer Reviews:
    5.0 out of 5 stars 2 ratings

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(College teacher) John L. Sullivan

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  • Señora
    5.0 out of 5 stars Excellent
    Reviewed in the United States on 20 December 2012
    Verified Purchase
    A great book on media analysis based on the latest research. Written in clear, comprehensible style that is interesting even to those who are not students in the field of communications. I highly recommend it.
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